It's all very well that a lot of businesses are now greening their business practices, from producing better, more sustainable and enviro-friendly products in an efficient and enviro-friendly manner, to making their surroundings more eco-friendly and less resource hungry. Yes, by all means keep it up.
But wouldn't it be totally ace if you knew that the people who worked for that company ALSO subscribed to enviro-friendly values and ALSO lived their life in a sustainable manner?
That would mean that all the money you spend on a benevolent product or service goes to the wages of people who also buy benevolent products and services, exponentially extending the power of the dollar towards green goals.
Of course there are plenty of near impossibilities with this idea, largely being able to monitor light green and dark green practices, plus also things like privacy to contend with, but it's a good idea, isn't it?
You could start with smaller businesses not only declaring that their business is environmentally friendly, but that the people in it have those values so that customers feel comfortable putting money into a business where good green intentions are paid forward.
All other things being equal, I would prefer to give my business to someone who has the same green principles as me. It'd be a true green economy.
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